新冠疫情下的消费者心理与营销策略研究  

Research on Consumer Psychology and Marketing Strategies under the COVID-19 Epidemic

作　　者：徐敏[1] XU Min(Bijie Vocational and Technical College)

机构地区：[1]毕节职业技术学院

出　　处：《中国商论》2021年第14期34-36,共3页China Journal of Commerce

摘　　要：2020年伊始,突如其来的新冠疫情使人们的生活按下了暂停键,这在一定程度上导致了消费者消费习惯和生活习惯方面的变化。而面对这些变化,要想更好地适应现代市场的发展需要,在实际开展营销工作的过程中,不仅要能够对新冠疫情下消费者的心理状态进行合理有效地分析,同时还需要对传统的营销策略进行调整,实现自身市场竞争力的提升,为新冠疫情下我国经济的可持续发展打下良好的基础。At the beginning of 2020,the sudden outbreak of COVID-19 put a pause button on people's life in many areas,which also led to changes in consumer consumption and living habits to a certain extent.In the face of these changes,in order to better adapt to the development needs of the modern market,in the actual marketing process,it is necessary not only to reasonably and effectively analyze the psychological state of consumers under the COVID-19 epidemic,but also to traditional marketing strategies.At the same time,it is necessary to adjust the traditional marketing strategy to realize the improvement of its own market competitiveness and lay a good foundation for the sustainable development of China's economy under the COVID-19 epidemic.

关 键 词：新冠疫情 消费者 心理 营销策略 短视频 

分 类 号：F063.2[经济管理—政治经济学]