生鲜农产品销售平台的供应商选择与评价分析——以A公司为例  

Optimization analysis of supplier selection management of fresh agricultural products sales platform under new retail mode

作　　者：金严艺 曾仪 王虹[1] JIN Yan-yi;ZENG Yi;WANG Hong(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学经济管理学院,南京210037

出　　处：《中国林业经济》2021年第4期18-21,24,共5页China Forestry Economics

基　　金：教育部人文社会科学研究项目“网络购物平台市场中产品质量监管激励机制研究”(20YJC630142);江苏省高等学校大学生创新创业训练计划项目“基于‘好评返现’的购物平台声誉研究”(202010298097Y)。

摘　　要：生鲜农产品通过电商平台销售已经成为"互联网+"时代的主要销售模式。然而,由于平台采购存在的各类问题,导致平台销售的农产品参差不齐,影响了消费者利益。因此,需要对新零售背景下生鲜农产品销售平台的供应商选择问题进行分析。首先,确定供应商评价的指标体系,并结合问卷调查的结果进行指标权重的确定。然后,采用模糊综合评价模型对供应商进行定量分析。最后选取A公司砂糖橘的供应商进行实例分析,计算出该供应商的综合得分,以计算出的得分来进行供应商的选择,使决策能够更加合理、准确。Selling fresh agriculture products on e-commerce platforms has become the main sales mode in the"Internet+"era. However,the products sold on the platform are uneven due to various problems existing in the platform procurement,which affects the interests of consumers. Therefore,it is necessary to analyze the supplier selection of fresh agricultural products sales platform under the new retail background.Firstly,this paper determined the index system of supplier evaluation and the index weight based on the results of questionnaire survey. Then,it used the fuzzy comprehensive evaluation model to quantitatively analyze the suppliers. Finally,it calculated the comprehensive score of the supplier by selecting the supplier of sugar orange of A company as an example,and to make the decision more reasonable and accurate by selecting the supplier with the calculated score.

关 键 词：新零售 生鲜农产品 平台 供应商评价 

分 类 号：F323[经济管理—产业经济]