中国红色文化宣传片的多模态隐喻研究--以文献专题片《我们走在大路上》为例  

A Study of Multimodal Metaphors in Propaganda Film about Chinese Red Culture:Taking We Are Marching on the Great Road as an Example

作　　者：吴亮亮 陈冬纯[1] Wu Liangliang;Chen Dongchun(Guangdong University of Finance and Economics,Guangzhou 510320,China)

机构地区：[1]广东财经大学,广州510320

出　　处：《柳州职业技术学院学报》2021年第3期95-100,共6页Journal of Liuzhou Vocational & Technical College

基　　金：广东省科技创新战略专项资金(“攀登计划”专项资金)一般项目(pdjh2020b0242)。

摘　　要：红色文化宣传片作为一种多模态语篇,运用图片、颜色、声音、影像等多种模态符号共同动态构建隐喻意义,使中国红色文化概念更加形象通俗,有效提升了红色文化的对外传播力。文章基于多模态隐喻视角,以大型文献专题片《我们走在大路上》开篇影像为例,探讨该语篇中各模态之间互动和调配的过程,以及如何用符合观众认知的方式共同构建多模态隐喻意义,从而提高其精神感染力和内容说服力,并为相关主题宣传片的多模态隐喻分析提供参考。Red culture underpins confidence of Chinese culture in the new era and hence it is of great significance to improve its appeal.As a multi-modal discourse,red cultural propaganda videos utilize pictures,colors,sounds,images and other semiotic resources to dynamically construct metaphorical meanings,which enables the concept of Chinese red culture to become more vivid and widespread.From the perspective of multimodal metaphor,the paper takes the documentary film We Are Marching on the Great Road as an example to explore the process of the interaction and deployment among different modalities in this discourse and how they construct multimodal metaphorical meaning in a cooperate approach so as to enhance the appeal and persuasiveness of red culture.The paper also attempts to provide reference for related multimodal metaphor analysis.

关 键 词：红色文化 多模态隐喻 宣传片 

分 类 号：H08[语言文字—语言学]