广州会展经济的发展现状及可持续发展对策研究  

Research and Analysis on the Development Status and Sustainable Development Countermeasures of MICE Economy in Guangzhou

作　　者：杨朝越 罗筱雅 李静绵 张丹虹 胡斯诺 YANG Chaoyue;LUO Xiaoya;LI Jingmian;ZHANG Danhong;HU Sinuo(International Business College,South China Normal University)

机构地区：[1]华南师范大学国际商学院

出　　处：《商展经济》2021年第14期1-3,共3页Trade Fair Economy

摘　　要：与上海、北京相比,广州会展业在影响力、参与度以及会展企业吸引力等方面仍存在较大的差距,面临着被上海、北京拉开差距的同时,又面临着被成都、杭州以及武汉等会展业新兴发展城市的赶超风险,因而当前广州会展业未来预期并不乐观,行业信心不足。为此,研究广州会展业的发展现状,提出促进广州会展业可持续发展的对策成为当前的重要课题。Compared with Shanghai and Beijing,Guangzhou's convention and exhibition industry still has a big gap in infl uence,participation and attractiveness.While facing widening the gap between Shanghai and Beijing,it also faces the risk of being caught up by emerging cities in the convention and exhibition industry such as Chengdu,Hangzhou and Wuhan.Therefore,the current expectations for the future of Guangzhou's convention and exhibition industry companies are not optimistic,and industry confi dence is insuffi cient.For this reason,studying the development status of Guangzhou's convention and exhibition industry and proposing countermeasures to promote the sustainable development of Guangzhou's convention and exhibition industry has become an important topic at present.

关 键 词：广州会展业 发展现状 发展对策 粤港澳大湾区发展优势 

分 类 号：F207[经济管理—国民经济]