我国电子竞技市场发展因素分析  

Analysis on Development Factors of E-sports Market in China

作　　者：鲍文轩 李凤新[1] Bao Wenxuan;Li Fengxin(Sport College of Inner Mongolia Normal University,Hohhot 010020,Inner Mongolia,China)

机构地区：[1]内蒙古师范大学体育学院,内蒙古呼和浩特010020

出　　处：《体育科技文献通报》2021年第8期140-141,144,共3页Bulletin of Sport Science & Technology

摘　　要：电子竞技作为我国体育产业中新近崛起的产业,吸引了大量人群的参与并关注,电子竞技市场发展迅猛,市场不断扩大。本文采用了文献研究、数理统计和逻辑分析的方法,分析了我国电子竞技市场发展变化的因素,并提出了对未来的展望。As a newly rising industry in China sports industry,e-sports has attracted great attention and large number of participants.The e-sports market develops rapidly and expands continuously.This paper adopts the methods of literature,mathematical statistics and logic analysis t the development and change factors of China e-sports market,and puts forward the prospect for the future.

关 键 词：电子竞技 市场 赞助 

分 类 号：G804[文化科学—运动人体科学]