传播学与人类学学科交叉的研究版图  

The Research Territory of Interdisciplinary Intersection of the Communication and Anthropology

作　　者：王家东 WANG JIA-dong(School of Journalism and Information Communication, Huazhong University of Science and Technology, Wuhan Hubei 430074, China)

机构地区：[1]华中科技大学新闻与信息传播学院,湖北武汉430074

出　　处：《内蒙古社会科学》2021年第4期174-181,共8页Inner Mongolia Social Sciences

摘　　要：国内传播学与人类学的学科交叉呈现出纷繁复杂的研究面貌,一批被命名为媒体人类学、民族志传播以及标榜用人类学、民族志、网络民族志或田野调查等方法的研究成果大量出现。从相关研究范畴与实践审视这一现象可以发现,因学科倾向以及民族志方法使用的严谨程度不同,这一学科交叉呈现出三种不同倾向。“人类学的研究”强调研究立场与学科归属的人类学范畴,“以民族志为取向的研究”体现出明显的传播学科特征,而“以民族志为方法的研究”更多的是使用民族志的方法来收集资料。在这一复杂研究版图背后,呈现出的是传播学学者对以民族志命名的研究方法以及学科合法性的追求。The interdisciplinary intersection of communication and anthropology in China presents a complex research face.A large number of research results named media anthropology,ethnography dissemination,and nominal use of anthropology,ethnography,online ethnography,or field research have emerged in large numbers.Looking at this phenomenon from the perspective of relevant research category and practice,we can find that there are three tendencies in the interdisciplinary study of communication and anthropology due to the different disciplinary tendencies and the different preciseness of ethnography.The research of anthropology emphasizes the anthropological category of research standpoint and subject attribution,ethnography-oriented research reflects obvious characteristics of the communication discipline,and the research that uses ethnography as the method is more to use the ethnography method to collect data.Behind this complex territory,there are communication scholars'pursuit of research methods and subject legitimacy named after ethnography.

关 键 词：传播学 人类学 民族志 研究版图 学科合法性 

分 类 号：G206.7[文化科学—传播学]