以市场需求为导向推进产品研发和结构升级  

Promote product Research and Development and Structure Upgrading Based on Market Demand

作　　者：张鑫[1] Zhang Xin(Shougang Changzhi Iron and Steel Co.,Ltd.,Changzhi Shanxi 046031)

机构地区：[1]首钢长治钢铁有限公司,山西长治046031

出　　处：《山西冶金》2021年第3期134-135,148,共3页Shanxi Metallurgy

摘　　要：紧固件用钢中优质碳素结构钢热轧圆钢(45保顶锻)是公司年度战略产品的重要组成部分。为了做好该产品的工艺改进、质量升级和渠道维护,打造具有区域竞争力的紧固件用钢基地,通过深入市场调研,优化现有产品工艺,提升产品质量,并结合用户需求,提供定制化产品等措施,使得该产品的品牌形象和产品质量的市场认知度稳步提升,同时对于40Cr、SWRH15A/22A等紧固件用钢的产品开发和市场推广起到了积极的促进作用。As an important part of the company’s annual strategic products,high-quality carbon structural steel hot-rolled round steel(45% upsetting)is used for fasteners.In order to do a good job in process improvement,quality upgrading and channel maintenance of the product,and build a fastener steel base with regional competitiveness,through in-depth market research,optimizing the existing product process,improving product quality,and combining with user needs,providing customized products and other measures,the brand image and market awareness of product quality are steadily improved.It plays a positive role in the product development and market promotion of 40 Cr,swrh15 A/22 A and other fastener steels.

关 键 词：优质碳素结构钢热轧圆钢 市场调研 产品开发 市场推广 

分 类 号：TF-9[冶金工程]