基于网络文本数据挖掘的城市旅游形象感知研究——以合肥市为例  

Research on Perception of Urban Tourism Image Based on Network Text Data Mining--Taking Hefei as an Example

作　　者：王芳[1] 方叶林[2] 孙浩 WANG Fang;FANG Yelin;SUN Hao(School of Culture and Creativity, Anhui Finance & Trade Vocational College, Hefei 230601;School of Business, Anhui University, Hefei 230601)

机构地区：[1]安徽财贸职业学院文化创意学院,安徽合肥230601 [2]安徽大学商学院,安徽合肥230601

出　　处：《常州工学院学报》2021年第3期73-79,共7页Journal of Changzhou Institute of Technology

基　　金：安徽省社科规划项目(AHSKQ2020D64);安徽高校人文社科重点项目(SK2019A0014);安徽省社科联项目(2020CX103)。

摘　　要：文章通过大数据挖掘技术,抽取游客对合肥市境内681个景点的29348条网络评论,分析游客对合肥城市旅游形象感知分异,进而提炼旅游形象的核心要素。利用扎根理论分析发现:旅游体验、旅游环境与氛围、旅游服务与设施、旅游管理体制是其中4大负面情感感知。根据分析结果,从平衡地区旅游发展、历史文化类景点转型升级、创新旅游业态、延伸旅游产业链等方面,为合肥市旅游发展提供相关对策建议。Through the technology of big data mining,29348 online reviews of 681 scenic spots in Hefei are captured to analyze the differences of touristsperception of the urban tourism image of Heifei so as to refine the core elements of tourism image.Through analysis based on grounded theory,it is found that tourism experience,tourism environment and atmosphere,tourism services and facilities and tourism ma-nagement system are the four major negative emotional perceptions.According to the results of the text analysis,relevant countermeasures and suggestions are provided for the tourism development of Hefei from such aspects as the balance of regional tourism development,transformation and upgrading of historical and cultural attractions,as well as the innovation of tourism formats and the extension of tourism industry chain.

关 键 词：城市旅游形象 数据挖掘 感知 合肥 

分 类 号：F59[经济管理—旅游管理]