电视广告内容管理平台的设计与应用  

Design and Application of TV Advertising Content Management Platform

作　　者：王程 WANG Cheng(Nanjing Broadcasting System,Nanjing 210001,China)

机构地区：[1]南京广播电视集团,江苏南京210001

出　　处：《电视技术》2021年第6期136-139,共4页Video Engineering

摘　　要：内容管理是当今媒体做好大众传播的首要任务,广告也是内容,建立基于广告的内容管理平台已经成为媒体行业做好内容管理工作的前提和保障。基于此,以南京广播电视集团为例,介绍电视广告内容管理平台的设计与应用情况。Content management is the primary task of today’s media for mass communication.As advertising is also content,establishing an advertising-based content management platform has become a prerequisite and guarantee for the media industry to do a good job in content management.Using Nanjing Broadcasting System as an example,this article introduces the design and application of the content management platform for TV advertising.

关 键 词：电视广告 内容管理 过程控制 

分 类 号：TN948[电子电信—信号与信息处理]