决策情报服务营销:浙江大学图书馆的实践  

Decision-making Intelligence Service Marketing:a Case Study of Zhejiang University Library

作　　者：陈振英[1] 田稷[1] Chen Zhenying;Tian Ji

机构地区：[1]浙江大学图书馆,浙江大学信息资源分析与应用研究中心,浙江杭州310027

出　　处：《大学图书馆学报》2021年第4期43-47,共5页Journal of Academic Libraries

摘　　要：营销是新时期推动情报服务深化与拓展的重要手段,通过总结浙江大学图书馆决策情报服务的营销经验,期望为高校图书馆更好地开展面向“双一流”建设的情报服务提供参考。以7Ps营销理论为指导,凝练出浙江大学图书馆决策情报服务的营销路径及策略。建议高校图书馆应时刻了解用户的需求变化,适时调整图书馆的业务布局和服务体系,搭建与用户间稳定的交流网络,构建及时有效的沟通机制。Marketing is an important means to promote the deepening and expansion of intelligence services in the new era.By summing up the marketing experience of the Zhejiang University Library s decision-making intelligence services,it is hoped that it will provide a reference for university libraries to better develop intelligence services oriented to the construction of“Double First-Class”.Under the guidance of 7Ps marketing theory,this paper condenses the marketing path and marketing strategy of Zhejiang University Library s decision-making intelligence service.It is suggested that university libraries should keep abreast of the changes in users needs when doing well in intelligence service marketing,adjust the library s business layout and service system in a timely manner,build a stable communication network with users,and form a timely and effective communication mechanism.

关 键 词：双一流 情报服务 高校图书馆 服务营销 营销策略 

分 类 号：G251[文化科学—图书馆学]