基于博弈模型的企业实施绿色物流的动因分析  

Cause Analysis of the Implementation of Green Logistics Enterprises Based on Game Model

作　　者：龙攀 Long Pan(Hunan Vocational College of Commerce,Changsha,Hunan 410205,China)

机构地区：[1]湖南商务职业技术学院,湖南长沙410205

出　　处：《绿色科技》2021年第14期284-286,共3页Journal of Green Science and Technology

摘　　要：我国物流业虽然起步较晚,但是发展迅速,20世纪90年代,一种新的以环保、节约资源、保护环境为主题的新型绿色物流悄然兴起。基于博弈模型,分析了政府与企业两个主体博弈,研究结果表明:企业实施绿色物流不仅要考虑市场,同时也要借助政府的支持,政府只有有效引导企业参与绿色物流,才能更好地推动绿色物流的进程。Although China’s logistics industry started late,it has developed rapidly.In the 1990s,a new type of green logistics with the theme of environmental protection,resource saving and environmental protection quietly emerged.Based on the game model,this paper analyzes the game between the government and the enterprises.The research shows that the enterprises should not only consider the market,but also rely on the support of the government in the implementation of green logistics.Only by effectively guiding the enterprises to participate in green logistics,can the government better promote the process of green logistics.

关 键 词：绿色物流 博弈主体 政府作用 

分 类 号：F259[经济管理—国民经济]