互联网语境下的红色纪念地信息化实践与探索——以刘少奇同志纪念馆为例  

Practice and Exploration of Informatization of Revolutionary Memorial Site in the Context of Internet: Taking Memorial Museum of Comrade Liu Shaoqi as an Example

作　　者：吴力斌 Wu Libin(Memorial Museum of Comrade Liu Shaoqi,Changsha,410611)

机构地区：[1]刘少奇同志纪念馆,长沙410611

出　　处：《博物院》2021年第3期33-40,共8页Museum

摘　　要：利用互联网为红色纪念地的工作服务,有助于更好地发扬红色传统、传承红色基因,为满足人民日益增长的美好生活需要做出应有贡献。刘少奇同志纪念馆在信息化方面做出了很多有益探索。建设了包括官方网站、一点资讯号、喜马拉雅FM音频台等在内的新媒体矩阵系统,确立了智慧景区管控中心和网上游客服务中心的建设目标,明确了整体布局、分步实施的智慧景区建设思路。同时三大类30余个子系统(平台)的数据连通整合、功能协同配合,共同构成智慧生态系统。媒体运营信息化为观众服务信息化提供了平台,观众服务信息化为媒体运营信息化吸引了粉丝、带来了流量、提升了影响力,媒体运营和观众服务信息化为阵地管理信息化提供了大数据依据,促进阵地管理的优化调整,阵地管理的提升又促进了媒体运营和观众服务信息化的更新迭代和提质升级。Using the Internet as a revolutionary themed memorial service work contributes to better carry forward the red tradition,inherit red gene,meet people’s increasing need of the good life.Memorial Museum of Comrade Liu Shaoqi has made a lot of beneficial exploration in applications of information technologies.It constructs new media matrix system,including official website,Yidianzixun.com,Himalaya FM and so on.It sets construction goals of smart famous scenic site control center and audio matrix system,determined the smart scenic area control center and visitor service center online.Its construction thinking are overall layout,step-by-step implementation.The three major categories,more than 30 subsystems(platforms)of the data integration,function well together,constitute the wisdom ecosystem.Media operating information service information provides service platform to the audience,the audience service online attracts fans,enhances the influence.Media operations and spectator services information into positions management information provide the big data basis,promote the optimized adjustment of position management.The development of management to promote the media operations and spectator services information update iteration and quality upgrading.

关 键 词：刘少奇同志纪念馆 新媒体矩阵系统 微信服务号 智慧景区 网上游客服务中心 

分 类 号：G260.7[历史地理—考古学及博物馆学]