我国图书馆微信视频号运营分析  

Analysis of the Operation of WeChat Video Accounts of Chinese Libraries

作　　者：宋嵩[1] Song Song

机构地区：[1]绍兴图书馆,浙江绍兴312000

出　　处：《图书馆研究与工作》2021年第8期69-73,96,共6页Library Science Research & Work

摘　　要：视频号是当下最新出现且发展迅速的自媒体平台,成为图书馆新型移动服务平台。文章对我国14家图书馆视频号的开通情况、平台利用情况、宣传与推广情况、超效率分析等进行了系统分析。调研发现,目前图书馆视频号存在使用率低、作品发布数少、点赞量和评论量不理想等问题,优化策略有重视视频号建设、加强内容管理、优化形象和宣传方式、注意作品更新频率和加强与读者互动等。The WeChat video accounts are developing rapidly and emerging as a new mobile service platform for libraries.The author of this paper conducts systematic research on access,utilization,promotion and super efficiency of the accounts.The research finds that the numbers of users,video works,likes and comments are small.The author suggests that the video accounts be upgraded,the contents be improved,strengthen promotion to shape a popular brand among the public.More videos should be posted and pay more attention to the interaction with users.

关 键 词：图书馆 视频号 移动服务 WVCIR指数 

分 类 号：G258.2[文化科学—图书馆学] G252.62