网络媒体新生代农民工身份的辞屏构建  

Identity Construction of New-Generation Migrant Workers through Terministic Screen in Network Media

作　　者：王文娟[1] 鞠玉梅[2] WANG Wen-juan;JU Yu-mei(College of International Education,Qufu Normal University,Qufu,Shandong,273165;College of Foreign Languages,Qufu Normal University,Qufu,Shandong,273165)

机构地区：[1]曲阜师范大学国际教育学院,山东曲阜273165 [2]曲阜师范大学外国语学院,山东曲阜273165

出　　处：《深圳大学学报（人文社会科学版）》2021年第4期37-46,共10页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：国家社科基金一般项目“对比修辞学视域下的二语写作及其能力标准研究”(15BYY074);曲阜师范大学交叉学科研究项目“政治话语的修辞叙事及其身份构建研究”(XSKJC201906)。

摘　　要："辞屏"是伴随修辞动机对现实进行遮蔽、凸显以导引受众的特定修辞性术语。基于对网络媒体新生代农民工新闻报道的检索,以辞屏效应的产生及作用机制为主要依据,采用语料库话语分析方法及辞屏效应分析框架,聚焦主题词、角色表征、隐喻、互文性4种语言策略和情感倾向性分析,对网络媒体新生代农民工身份的辞屏构建过程进行研究,结果发现:网络媒体所用语词形成相互勾连的连续辞屏,构建了新生代农民工奋斗者、行动者、受益者等积极身份以及边缘人、弱势群体等消极身份;文本整体情感倾向分析显示网络媒体对于新生代农民工群体持正面态度;辞屏将新生代农民工的积极身份进行前景化凸显,通过话语传播实践过程中形成的辞屏效应导引并影响受众的态度及行为,从而实现网络媒体与受众的同一,助益新生代农民工群体的社会认同。因此,善用"辞屏"修辞,有助于为网络媒体构筑和提升新生代农民工的媒体话语权提供一定的学理基础。"Terministic screen" is a specific rhetorical term that accompanies the rhetorical motivation to cover and highlight the reality to guide the audience. Based on the generation and function mechanism of the terministic screen effect, corpus discourse analysis and terministic screen effect analysis framework,this study retrieves the news reports of new-generation migrant workers in the network media, using linguistic strategies of key words, role representation, metaphor, intertextuality and sentiment orientation analysis to study the identity construction process of new-generation migrant workers. The findings are as follows. The words in the news reports form a closely related terministic screen, which constructs the new-generation migrant workers with positive identities such as striver, actor and beneficiary, and negative identities such as marginal people and vulnerable groups. The overall sentiment orientation analysis of the terministic screen indicates that the network media has a positive attitude towards new-generation migrant workers. Terministic screen "foregrounds" the positive identity of new-generation migrant workers,guide and influence the audience’s attitude and behavior through the terministic screen effect formed in discursive communication so as to realize the identification of the network media and audience, and promote the social identity of new-generation migrant workers. Therefore, making good use of "terministic screen" helps to provide a certain theoretical basis for network media to build and enhance the medium discourse power of new-generation migrant workers.

关 键 词：网络媒体 新生代农民工 辞屏 身份 修辞功能 同一 

分 类 号：C912.68[经济管理]