基于大数据的电力营销管理创新研究  

Research on Innovation of Electric Power Marketing Management Based on Big Data

作　　者：赵翰坤 Zhao Han-kun(State Grid Jiangsu Electric Power Co.,Ltd.Kunshan Power Supply Branch,Suzhou 215000,Jiangsu Province,China)

机构地区：[1]国网江苏省电力有限公司昆山市供电分公司,江苏苏州215000

出　　处：《科学与信息化》2021年第21期179-180,共2页Technology and Information

摘　　要：近年来,随着市场经济的快速推进和科学技术的日新月异,大数据相关技术得到迅猛发展。大数据应用范围的不断拓展,电力企业也进入到发展的重要阶段。电力企业借助大数据使自身优势得以全面发挥,推行有效的营销策略。本文首先分析了大数据的特点,然后提出了大数据应用于电力营销工作的优势。文章对大数据下电力企业运营监控部门使用的数据处理技术进行分析,以期为电力企业信息化经营、管理效果最大化的实现提供助益。In recent years,with the rapid advancement of the market economy,science and technology,big data-related technologies have also developed rapidly.With the continuous expansion of the application scope of big data,electric power enterprises have also entered an important stage of development.Electric power enterprises use big data to fully utilize their advantages and implement effective marketing strategies.This article first analyzes the characteristics of big data,and then proposes the advantages of big data applied to electric power marketing.The article also analyzes the data processing technology used by the operation and monitoring departments of electric power enterprises under big data,with an aim to provide assistance for the realization of information management and the maximization of management effect in electric power enterprises.

关 键 词：大数据 电力营销 管理 创新 

分 类 号：F42[经济管理—产业经济]