革命叙述与群众动员:《红星报》的扩红宣传策略  

Revolutionary Narration and Mass Mobilization:Red Star’s Publicity Strategy for Expanding the Red Army

作　　者：李焰彬 周锦涛 Li Yanbin;Zhou Jintao

机构地区：[1]湘潭大学马克思主义学院,湖南湘潭411105

出　　处：《苏区研究》2021年第4期50-60,共11页

摘　　要：革命报刊的扩红宣传是推动中央苏区扩红工作取得进展的重要助力之一。《红星报》作为中国工农红军军委的机关报,它自然要分担扩红宣传的重任。《红星报》通过开展阶级动员,强化苏区民众心中的阶级敌我观念,以使民众积极主动参加红军保卫苏区,维护自身利益;通过报道各处扩红成果、树立扩红模范以营造追赶的竞赛氛围来激发各处扩红动力;通过报道优待红军及其家属的条令与实际情况,以此缓解民众参红的后顾之忧;通过采取家信、歌谣、漫画等多种适宜民众特性、实况的具体方式来丰富宣传风格,提高扩红宣传内容的真实性与通俗趣味性,增强扩红成效。《红星报》以其系统全面的扩红宣传策略推动扩红工作的进展,为扩红工作作出了重大贡献。The publicity for expanding the Red Army in newspapers and periodicals was one of the important aids to promote the work of expanding the Red Army in the Central Soviet Area. As an official newspaper of the Military Commission of the Chinese Workers’ and Peasants’ Red Army, Red Star naturally took the important responsibility of the publicity for expanding the Red Army. By carrying out class mobilization, strengthening the class concept of enemy and ourselves, Red Star made the people of the Soviet area voluntarily joined the Red Army to defend the Soviet Area and safeguard their own interests. By reporting the results of expanding the Red Army everywhere, setting up advanced models, Red Star created an atmosphere of catching-up competition and stimulated the momentum of expanding the Red Army everywhere. By reporting the regulations and the actual situation of preferential treatment for the Red Army and its families, Red Star helped relieve the public’s worries about joining the Red Army. By using some specific ways suitable for the characteristics and actual situation of the people in the Soviet Area, such as family letters, songs, comics, to rich propaganda styles and improve the authenticity and popularity of publicity content, to enhance the effectiveness of expanding the Red Army.Red Star, with its systematic and comprehensive publicity strategy, greatly promoted the progress of the work of expanding the Red Army and made great contributions to the work.

关 键 词：《红星报》 扩红 宣传策略 

分 类 号：D231[政治法律—政治学] D261.5[政治法律—中共党史]