服装联名设计中品牌DNA的丢失  

Loss of brand DNA in clothing collaboration design

作　　者：蒋妍奕 Jiang Yanyi(School of Fine Arts,Fujian Normal University,Fuzhou 350117,China)

机构地区：[1]福建师范大学美术学院,福建福州350117

出　　处：《纺织报告》2021年第7期39-40,共2页

摘　　要：近年来,服装品牌联名现象不断出现,但在联名设计中,常出现公式化设计,使品牌原本的DNA丢失。文章通过对品牌DNA的介绍与相关联名案例的分析,总结联名设计中品牌DNA丢失的原因,对品牌联名的设计方法提供一定的借鉴。In recent years,the phenomenon of clothing brand collaboration becomes common,but formula design often appears in the collaboration design,which makes the original DNA of the brand lost.Through the introduction of brand DNA and the analysis of related collaboration cases,this paper summarizes the reasons for the loss of brand DNA in collaboration design,and gives some suggestions on the design methods of brand collaboration branding.

关 键 词：服装联名 品牌DNA 设计 

分 类 号：J523.5[艺术—艺术设计]