基于旅游体验和昂普分析的城市工业旅游开发——以湖南省株洲市为例  

Research on Urban Industrial Tourism Development Based on Tourism Experience and RMP Analysis:Taking Zhuzhou City of Hunan Province as an Example

作　　者：黄渊基 郑毅[2] 刘欢 HUANG Yuanji;ZHENG Yi;LIU Huan

机构地区：[1]湖南科技学院旅游与文化产业学院,湖南永州425199 [2]湖南农业大学经济学院,湖南长沙410128

出　　处：《城市发展研究》2021年第6期I0040-I0044,共5页Urban Development Studies

基　　金：湖南省社会科学成果评审委员会重点项目(XSP21ZDI023);中国博士后科学基金第66批面上资助项目(2019M660862);国家民族事务委员会民族研究后期资助项目(2018-GMH-007);株洲市文化和旅游资源普查项目;湖南科技学院应用特色学科建设项目。

摘　　要：工业旅游作为"旅游+工业"的一种产业新业态,在加快产业创新发展、促进城市文化保护传承、培育新经济增长动力等方面具有独特作用。以株洲市为案例地,基于旅游体验理论和RMP昂普分析方法,构建符合城市工业资源特征及发展趋势的分析模型,结合株洲文化和旅游资源普查的田野调查,从资源、市场和产品等角度实证分析区域工业旅游开发的现状与问题,提出合理保护开发、实现可持续发展,加强顶层设计、精准定位市场,创新产品设计、增强体验互动等建议,以为株洲市和其他地区开发工业旅游提供参考。As a new industrial form of "tourism + industry", industrial tourism plays a unique role in accelerating industrial innovation and development, promoting urban cultural protection and inheritance, and cultivating new economic growth momentum. This article takes Zhuzhou City as a case site, based on tourism experience theory and RMP analysis method, and constructs an RMP analysis model in line with the characteristics and development trend of urban industrial resources. Combining the field survey of Zhuzhou culture and tourism resources survey, empirical analysis of the status quo and problems of regional industrial tourism development from the perspectives of resources, markets and products, etc., this article puts forward suggestions for reasonable protection and development, achieving sustainable development, strengthening top-level design, precisely positioning of the market, innovative product design, and enhancing experience interaction and provides reference for the development of industrial tourism in Zhuzhou City and other regions.

关 键 词：旅游体验 工业旅游 RMP昂普分析 

分 类 号：C939[经济管理—管理学]