Visual Communication Design of Digital Media in Digital Advertising  

作　　者：Hongni Li 

机构地区：[1]School of Innovation&Design,Guangzhou Huashang College,Guangzhou 511300,Guangdong Province,China

出　　处：《Journal of Contemporary Educational Research》2021年第7期36-39,共4页当代教育研究（百图）

基　　金：Project in the “3th Five-Year Plan”for the Development of Philosophy and Social Sciences in Guangzhou(Number:2020GZGJ211).

摘　　要：With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.

关 键 词：Digital advertising Digital media Visual communication Design scheme Optimization measure 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]