互联网旅游统计体系初探  

A Preliminary Study on the Statistical System of Internet Tourism

作　　者：刘冰洁 李倩 赵彦云[1] Liu Bingjie;Li Qian;Zhao Yanyun(School of Statistics,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学统计学院,北京100872

出　　处：《统计与决策》2021年第13期50-54,共5页Statistics & Decision

摘　　要：随着互联网技术的普及和人民对美好生活需要的增长,统计发展面临深刻变革,催生了互联网旅游统计体系。文章分析总结了全域旅游对旅游统计的挑战及应对策略,探索了全域旅游时代的统计设计、统计理论和统计思维,分析了互联网数据的结构特性,进而提出了互联网旅游统计体系的基本框架。并在此框架下,分析了面向旅游的互联统计、互通统计、互动统计的互联网旅游统计理论体系,对比了互联网旅游统计与传统旅游统计在统计流程和统计内容上的不同,同时也指出了互联网旅游统计发展的新方向。With the popularization of Internet technology and the growth of people’s needs for a better life, the development of statistics is facing profound changes, giving birth to the statistical system of Internet tourism. This paper analyzes and summarizes the challenges of global tourism to tourism statistics and countermeasures, explores the statistical design, statistical theory and statistical thinking in the era of global tourism, analyzes the structural characteristics of Internet data, and proposes the basic framework of the Internet tourism statistical system. Under this framework, the paper analyzes the theoretical and statistical system of Internet tourism for the interconnection statistics, intercommunication statistics and interactive statistics of tourism, and compares the differences between Internet tourism statistics and traditional tourism statistics in the statistical process and content,pointing out the new direction of the development of Internet tourism statistics.

关 键 词：互联网统计 全域旅游 旅游统计 

分 类 号：F590[经济管理—旅游管理]