我国草原畜产品流通渠道整合与模式创新  

Integration and model innovation of circulation channels of grassland livestock products in China

作　　者：刘桂艳[1] 永梅 张建军[1] LIU Guiyan;YONG Mei;ZHANG Jianjun(College of Economics and Management,Inner Mongolia Agricultural University,Hohhot 010010,China)

机构地区：[1]内蒙古农业大学经济管理学院,呼和浩特010010

出　　处：《黑龙江畜牧兽医》2021年第14期8-14,共7页Heilongjiang Animal Science And veterinary Medicine

基　　金：内蒙古农业大学人文社科研究重点课题(XSK201602);内蒙古自治区高等学校科学研究项目(NJSY19065)。

摘　　要：分析畜产品流通渠道的构成并进行优化,有利于推动畜产品行业的提质增效和畜牧业的可持续发展。本文在评析农畜产品流通渠道变革与创新研究的基础上,分析我国草原畜产品流通渠道的基本构成和主要问题,对我国草原畜产品线上线下并存的流通渠道进行整合,基于网络信息技术的广泛应用,构建以"牧户或合作社+畜产品屠宰加工企业"为供应联合体的双网联动型畜产品流通模式,以实现信息的快速交换与共享;采用订单驱动、本地配送的第三方物流运作模式,形成多线平行的短链流通,从而提高流通效率。同时,明确了构建该流通模式需要的保障机制和实现路径,并结合我国草原畜产品的流通现状提出了建立畜产品供应联合体、推动牧区信息化建设、通过不同营销方式实现推拉结合的供应链、整合物流资源、加快畜产品区域品牌建设的改进建议。Analyzing and optimizing the composition of livestock product circulation channels will beneficial to promote the quality and efficiency of the livestock product industry and the sustainable development of the livestock industry.Based on the analysis of the research on the reform and innovation of animal products circulation channels,this paper analyzed the basic composition and main problems of the circulation channels of grassland livestock products in China,and the online and offline circulation channels of grassland livestock products in China were integrated.Based on the extensive application of network information technology,a dual-network linkage supply and demand docking livestock products circulation model with"Herdsmen or cooperatives+livestock products slaughtering and processing enterprises"as the supply consortium was constructed to realize the rapid exchange and sharing of information.The third-party logistics operation mode of order-driven and local distribution was adopted to form multi-line parallel short-chain circulation,so as to improve circulation efficiency.At the same time,the guarantee mechanism and implementation path needed to construct the circulation mode were clarified.Combined with the current situation of the circulation of grassland livestock products in China,some improvement suggestions were put forward,such as the establishment of the supply union of livestock products,the promotion of the information construction in pastoral areas,the realization of the supply chain of push-pull combination through different marketing methods,the integration of logistics resources,and the acceleration of the regional brand construction of livestock products.

关 键 词：草原畜产品 流通渠道 供需对接 供应链 冷链物流 

分 类 号：F326.3[经济管理—产业经济]