饲料产品营销网络体系建设研究  

Study on the construction of feed product marketing network system

作　　者：唐妍[1] TANG Yan(Tianjin College of Commerce,Tianjin 300350,China)

机构地区：[1]天津商务职业学院,天津300350

出　　处：《中国饲料》2021年第14期89-92,共4页China Feed

摘　　要：随着我国经济由高速发展转变为高质量发展,饲料企业为了更好地适应当前的市场经济环境变化,并进一步扩大自身产品在销售市场所占的市场份额,饲料企业必须以优化营销网络体系建设为依托,以合理的饲料产品营销网点为节点,不断优化饲料产品营销模式,提升饲料企业产品销售的服务水平,完善企业销售相关人员配置与组织机构,进而实现降低饲料产品营销成本,满足不同阶层消费客户对饲料产品的消费需求,从而为饲料企业获得更高的经济效益。本文通过研究当前饲料产品营销网络体系发展现状,并根据当前体系建设存在的问题制订出相应的优化策略。with China’s economy changing from high-speed development to high-quality development,in order to better cope with the changes in the current market economic environment and further expand the market share of their products in the sales market,feed enterprises must rely on the construction of optimized marketing network system and take reasonable feed product marketing network as the node,Continuously optimize the marketing mode of feed products,improve the service level of feed enterprise product sales,improve the personnel allocation and organization of enterprise sales,so as to reduce the marketing cost of feed products,meet the consumption needs of different levels of consumer customers for feed products,so as to obtain higher economic benefits for feed enterprises.In this paper,through the analysis of the current development status of feed product marketing network system,and according to the problems existing in the current system construction,formulate the corresponding optimization strategy.

关 键 词：饲料产品 营销网络 优化策略 

分 类 号：F3[经济管理—产业经济]