符号学视域下元代青花瓷在国潮包装中的设计应用  

DESIGN AND APPLICATION OF YUAN DYNASTY BLUE AND WHITE PORCELAIN IN NATIONAL TIDE PACKAGING FROM SEMIOTIC PERSPECTIVE

作　　者：张媛[1] 涂子涵 ZHANG YUAN;TU ZIHAN

机构地区：[1]武汉工程大学艺术设计学院

出　　处：《设计》2021年第15期84-86,共3页Design

摘　　要：探索中国元代传统青花装饰艺术的文化魅力及精髓所在,从符号学的角度探寻其艺术价值,分析其在包装设计中的应用现状,借以探讨未来国潮包装设计的发展趋势。以元代青花为例,研究青花装饰的人文艺术特点,逐一分析市面上不同种类国潮包装设计的具体应用,总结其设计艺术手法,进一步把握设计方向。基于理论和案例研究,了解到市面上国潮包装设计其本质还是未脱离元素的简单拼贴。在此基础之上将传统艺术文化与现代设计进行融合,设计制作以“青花时代”为创作主题的美妆国潮包装设计。传统装饰艺术元素赋予现代包装设计新的时代内涵,既是我国民族化、时代化的重要载体,更是文化传播的重要支撑。因此,探讨两者之间的艺术特色与魅力是必要的。This paper explores the cultural charm and essence of traditional blue and white decorative art in Yuan Dynasty,explores its artistic value from the perspective of semiotics,and analyzes its application status in packaging design,so as to explore the development trend of packaging design in the future.Taking blue and white in Yuan Dynasty as an example,this paper studies the humanistic artistic characteristics of blue and white decoration,analyzes the specific application of different kinds of national tide packaging design in the market one by one,summarizes its design artistic techniques,and further grasps the design direction.Based on the theory and case study,it is known that the essence of the packaging design in the market is a simple collage of elements.On this basis,traditional art and culture are integrated with modern design,and the national fashion packaging design of beauty cosmetics with the theme of"Blue and White Age"is designed and produced.Traditional decorative art elements endow modern packaging design with new connotation of the times,which is not only an important carrier of nationalization and modernization in China,but also an important support of cultural communication.Therefore,it is necessary to explore the artistic features and charm between them.

关 键 词：符号学 元代 青花瓷 国潮包装 设计应用 

分 类 号：J524[艺术—艺术设计]