发展农村电商,着力打通农产品上行通道  

Developing Rural E-Commerce Weifang Strives to Open Up Agricultural Products’ Upstream Channel

出　　处：《走向世界》2021年第31期43-44,共2页Openings

摘　　要：数字乡村既是乡村振兴的战略方向,也是建设数字中国的重要内容。发展农村数字经济,一个重要举措就是发展农村电商,借助互联网,突破时间、空间的限制,将农产品上行道路打通,提供更加多元化的产品销售通路。近年来,潍坊市顺应电子商务蓬勃发展大趋势,立足优质农产品这一特色品牌,把发展农村电商作为助力乡村振兴和提升"三个模式"的重要手段,加快推动农产品借网上行、拓宽外销渠道。In recent years,Weifang has been developing rural e-commerce as an important measure to implement the strategy of rural revitalization and upgrade the "three modes" based on the advantages of agricultural industry and resources.Focusing on "Internet plus agriculture",it strives to perfect the "four systems",namely,demonstration guidance,subject cultivation,publicity and promotion,and talent training.With constant efforts,it has established an e-commerce ecosystem with the complete service system,transaction platform support,distinctive feature brand,and various booming e-businesses,providing a strong support for agricultural efficiency,farmers’ income increase,and rural development.In 2020,the total rural online retail sales in Weifang exceeded 12.3 billion yuan,of which the online retail sales of agricultural products exceeded 2.1 billion yuan.

关 键 词：农村电商 乡村振兴 销售通路 电子商务 农产品上行 特色品牌 互联网 优质农产品 

分 类 号：F32[经济管理—产业经济]