非遗云锦的动画实现与文创开发  

Animation Realization and Cultural Creation Development of Intangible Cultural Heritage Cloud Pattern Brocade

作　　者：穆弈君[1] Mu Yijun(College of Art&Designing,Nanjing University of Finance and Economics,Nanjing 210023,China)

机构地区：[1]南京财经大学艺术设计学院,南京210023

出　　处：《艺术与设计（理论版）》2021年第8期110-112,共3页Art and Design

基　　金：江苏高校哲学社会科学研究基金项目成果(项目编号2017SJB0259)。

摘　　要：云锦非遗有鲜明而稳定的视觉符号,以云锦为载体进行再创作,形成独特的IP形象,可呈现在动画以及文创衍生品中,原作与再创作系列作品之间形成稳定的价值链,有助于地方非物质文化遗产的传播与可持续发展,产生较好的经济和文化效益。Cloud Pattern Brocade intangible cultural heritage have a distinct and stable visual symbols,with Cloud Pattern Brocade to carrier and the creation of the Image assigned a unique IP,presented in cultural and creative products,showed in animation film.Creating stable between the original series and re-creation of value chain.This helps local heritage culture and sustainable development,as well as the development of economic and cultural benefits.

关 键 词：云锦 非遗 动画 文创 

分 类 号：J218.7[艺术—美术] G124[文化科学]