基于新媒体背景下包装设计的探讨  

Discussion on Packaging Design under the Background of New Media

作　　者：宣秀元 Xuan Xiuyuan(Beijing City University,Beijing 100083,China)

机构地区：[1]北京城市学院,北京100083

出　　处：《艺术与设计（理论版）》2021年第7期33-35,共3页Art and Design

摘　　要：当下新媒体传播方式已成为主流的媒体传播方式,给人们的生活带来巨大的改变,如今人们生活的方方面面都离不开新媒体的参与。新媒体技术的兴起也影响了包装设计,为包装设计艺术的发展增添了助力,使包装设计在展现形式上、表现手法上都得到长足的发展。包装设计艺术在新媒体背景下将有更为广阔的应用前景,这也为包装设计师更新设计理念和思维提供了便利的条件。At present,the new media communication mode has become the mainstream media communication mode,which has brought great changes to p eople’s life,and it is i nseparable from the participation of n ew m edia i n all aspects of people’s life.The rise of new media technology has affected the development of packaging design art,added impetus to the development of packaging design art,and made packaging design develop rapidly in the form of presentation and the way of expression.Under the background of new media,packaging design art will have a broader development prospect,which provides convenient conditions for updating the design concept and thinking of packaging designers.

关 键 词：新媒体 包装设计 设计艺术 效果 

分 类 号：TB482[一般工业技术—包装工程]