论电影海报视觉语言符号的多元呈现方式——以第92届奥斯卡获奖影片海报为例  

On the Multiple Presentation of Visual Language Symbols of Movie Poster,Taking the Poster of The 92nd Oscars Winning Film as an Example

作　　者：秦旭萍 曹歌 Qin Xuping;Cao Ge(Beijing City University,Beijing 101399,China;Jinlin University of Arts,Changchun 130012,China)

机构地区：[1]北京城市学院,北京101399 [2]吉林艺术学院,长春130012

出　　处：《艺术与设计（理论版）》2021年第7期36-38,共3页Art and Design

摘　　要：伴随着我国文化产业的发展,电影作为其中的热门文化艺术种类,尤其受到重视。电影海报被亲切地喻为电影的"自我介绍",作为一种信息传递艺术,电影海报不单单是一种大众化的解读途径,更具有借助电影为载体来传达视觉语言符号的独特吸引力。文章以第92届奥斯卡获奖影片的电影海报为例,从文字、图形、色彩、情感等方面,来剖析电影海报中视觉语言符号是如何强调电影的情感、理念及中心思想,进而引发观众对电影的美好憧憬。With the development of China’s cultural industry,film,as one of the popular types,has been paid special attention.Movie poster is affectionately referred to as the"self introduction"of film.As an art of information transmission,movie poster is not only a popular way of interpretation,but also has the unique attraction of using film as the carrier to convey visual symbols.Taking the movie poster of the 92nd Academy Award-winning film as an example,this paper analyzes how the visual language symbols in the movie poster emphasize the emotion,idea and ce ntral idea of the film from the aspects of text,graphics,color,emotion,etc.,so as to arouse the audience’s good expectation of the film.

关 键 词：电影海报 视觉语言符号 呈现方式 

分 类 号：J943.12[艺术—电影电视艺术] J218.1