我国电商平台交易公平性和透明度规则研究  

Research on Fairness and Transparency Rules of E-commerce Platform Transactions in China

作　　者：王健[1] 季豪峥 WANG Jian;JI Haozheng

机构地区：[1]浙江理工大学法政学院 [2]浙江理工大学竞争法律与政策研究中心

出　　处：《经贸法律评论》2021年第4期134-158,共25页Business and Economic Law Review

基　　金：国家社会科学基金重点项目“反垄断法制裁的现代化研究”(项目批准号:18AFX019)。

摘　　要：我国电子商务平台在中介服务中存在不公平交易行为频发和透明度不足等现实问题。虽然现行法律在某些方面有着规制不公平交易行为的考量,但仍不能有效治理不公平交易行为,也不能实质提高电子商务平台的透明度。欧盟出台的世界上第一部旨在提高平台交易公平性和透明度的《P2B条例》可以为我国提供有益的借鉴。我们可以采取制定专门法的立法模式,通过增强对平台经营者不公平交易行为的约束、要求平台经营者公示排名的主要参考因素、披露数据访问规则、设立内部调解和专门调解通道、允许提起公益诉讼、建立广泛的信息交流网络等方式提高我国电商平台交易公平性和透明度。China’s e-commerce platform in intermediary services exist practical problems of frequent unfair trading behavior and lack of transparency.Although the current law has the consideration of regulating unfair trading in some aspects,it still can not effectively govern unfair trading,nor can it substantially improve the transparency of e-commerce platform.The first P2B Regulation in the world issued by the European Union aims to improve the fairness and transparency of platform transactions,which can provide useful reference for China.We can adopt the legislative mode of enacting special laws to improve the fairness and transparency of e-commerce platform in China by strengthening the restrictions on unfair trading behavior of platform operators,requiring the main reference factors of platform operators to publicize the ranking,disclosing data access rules,establishing internal mediation and special mediation channels,allowing public interest litigation,and establishing a wide range of information exchange networks.

关 键 词：电子商务平台 不公平交易行为 透明度 P2B条例 

分 类 号：D922.8[政治法律—法学]