The Booming Art Toy Economy  

作　　者：Audrey Guo 

机构地区：[1]不详

出　　处：《China's Foreign Trade》2021年第4期44-46,共3页中国对外贸易（英文版）

摘　　要：On 11th November(the Double Eleven shopping gala)2020,Pop Mart achieved a sales amount of RMB 142 million at its flagship store on Tmall,becoming the first member of the“Ten Million Club”from the big toy category.As mystery boxes have gained in popularity,art toys have quickly become an integral part of many young people’s lives in China,boosting the market to grow at an unusual rate.Recently,the Tmall Innovation Center issued the Art Toy Industry Trends White Paper(later referred to as the White Paper),indicating that the art toy market in China is currently still in a period of growth and has great potential and opportunities in the future.According to data from Frost&Sullivan,as category penetration improves,the retail market size of art toys in China may increase from approximately RMB 20.7 billion in 2019 to more than RMB 70 billion in 2024,displaying a compound annual growth rate much higher than the global average.

关 键 词：SHOPPING gained BOOSTING 

分 类 号：F426.8[经济管理—产业经济]