服装设计艺术风格与品牌文化内涵的相关分析  

Correlation analysis between artistic style of fashion design and brand cultural connotation

作　　者：邢慧茹 XING Huiru(Shandong yihaikong Design Co.,Ltd,Qingdao 266000,China)

机构地区：[1]山东艺海空设计有限公司,山东青岛266000

出　　处：《鞋类工艺与设计》2021年第11期7-8,共2页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着社会经济的大力发展,人们对服饰穿戴的要求也越来越高。现代化的服饰不仅仅只是为了遮羞蔽体,更多的是传达时尚理念,传承文化内涵。因此,服装的艺术设计风格也和品牌文化内涵形成了一定的关联性,两者之间相辅相成、互相促进。除了要展示出服装的外在美,也要体现出服装的内在文化内涵。笔者对此进行了一定的分析,具体如下。With the vigorous development of social economy,people have higher and higher requirements for clothing.Modern clothing is not only to cover up the body,but also to convey fashion ideas and inherit cultural connotation.Therefore,the artistic design style of clothing has formed a certain correlation with the cultural connotation of the brand,which complement and promote each other.In addition to showing the external beauty of clothing,it should also reflect the internal cultural connotation of clothing.The author makes a certain analysis,as follows.

关 键 词：服装设计 艺术风格 品牌文化 内涵 联系性 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]