Opportunities of Chinese global brand builders  

作　　者：Zhong Mengxia 

机构地区：[1]不详

出　　处：《China Textile》2021年第4期32-33,共2页中国纺织（英文版）

摘　　要：The emergence of the pandemic makes more people abroad passively accept online consumption and gradually become addicted to it.Obviously,nowadays,the wave of online shopping is spreading around the world.Since 2017,Google China has been cooperating with WPP and Kantar to update the situation of domestic brands going overseas.In 2021,Google China has issued a total of 25,000 questionnaires in five major consuming countries including the United States,the United Kingdom,Germany,France and Spain,to investigate the consumption of fashion in the international market.According to the survey,one third of people in Britain,the United States and France bought fashion products online for the first time since the outbreak.

关 键 词：SHOPPING BRITAIN consuming 

分 类 号：F426.86[经济管理—产业经济] F273.2