新媒体环境下民族体育文化传播发展分析——以杜尔伯特蒙古族自治县为例  

Analysis on the Development of Ethnic Minority Sports Culture Communication in the New Media Environment——with Durbert Mongolian Autonomous County as an example

作　　者：马玉芬 朱丽红[1] 王浩 MA Yu-fen;ZHU Li-hong;WANG Hao(Northeast Petroleum University, Daqing Heilongjiang 163318, China;Angang Senior High School, Anshan Liaoning 114034, China)

机构地区：[1]东北石油大学,黑龙江大庆163318 [2]辽宁省鞍山市鞍钢高级中学,辽宁鞍山114034

出　　处：《吉林工程技术师范学院学报》2021年第6期78-80,共3页Journal of Jilin Engineering Normal University

基　　金：黑龙江哲学社会科学研究规划项目(20TYE335)。

摘　　要：运用文献资料法以杜尔伯特蒙古族自治县为例,了解其民族体育发展现状,分析其文化传播的影响因素,最后给出切实可行的方案策略。在新媒体环境下,要发展民族体育文化传播应从以下四方面着手:一是要营造保护、传承、发展的良好氛围;二是新媒体传播者应积极创新,拓宽传播思路;三是强化人们的社会责任,增强民族认同感;四是使传播主体多元化,强化传播深度。希望从新媒体这一视角提出一些我国民族体育文化传播的现实路径,以期形成多元的传播形式,为我国体育传播事业的健康、和谐发展提供有价值的参考。A literature survey was made of the development of ethnic minority communities'sports to analyze the factors affecting their cultural transmission,and finally give practical solutions and strategies with Durbert Mongolian Autonomous County as an example.In the new media environment,the development of national sports culture communication should start from the following four aspects:one is to create a good atmosphere for protection,inheritance,and development;second,new media communicators should actively innovate and broaden communication ideas;third,related people should strengthen social responsibility to enhance the sense of national identity;fourth,the communication subjects should be diversified to strengthen the depth of communication.It is hoped that some realistic paths for the dissemination of sports culture of ethnic minorities in China will be followd from the perspective of new media with a view to forming a diversified form of dissemination,which will provide a valuable reference for the healthy and harmonious development of sports dissemination in China.

关 键 词：新媒体 民族体育 文化传播 蒙古族 

分 类 号：G852.9[文化科学—民族体育]