浅议IP改编剧创作的两难处境--以电视剧《香蜜沉沉烬如霜》的改编为例  

On the Dilemma in the Adaptations of IP Movie:A Case Study on the Adaptation of the TV Series The Honey Sank like Frost

作　　者：石天悦 黄金华[1] SHI Tianyue;HUANG Jinhua(School of Theatre,Film and Television Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学戏剧影视学院,北京100024

出　　处：《贵州大学学报（艺术版）》2021年第4期39-44,共6页Journal of Guizhou University Art Edition

摘　　要：IP改编剧当仁不让地占据着国产电视剧的主要市场,不过,繁荣的表象下是该类电视剧口碑直线下滑的窘境。除了改编方急于求成,粗放式开发IP资源、粉丝群体过分的参与和监督行为,也是IP改编过程中不能忽视的因素。从《香蜜沉沉烬如霜》这部相对成功的改编剧出发,联系整个IP改编的市场现状,分析原著自带的流量可能为改编带来的红利与危机,由此揭示IP改编剧创作目前面临的艺术创作与粉丝需求的两难处境,进而探求突破这种两难处境的路径。The adapted IP movies have occupied the main market of domestic TV dramas. However, under the appearance of prosperity, the reputation of such TV dramas has declined sharply. Besides the eagerness for success from the adaptation team, the extensive development of IP movie resources and the excessive participation and supervision of fans are also factors that cannot be ignored in the process of IP movie adaptation. Starting from the relatively successful adaptation of The Honey Sank like Frost in combination with the current market situation of the whole IP movie adaptation, this essay analyzes the bonus and crisis of the original work’s traffic that may bring to the adaptation to reveal the dilemma of artistic creation and fan demand faced by the adaptation of IP movie and thus to explore how to break through this dilemma.

关 键 词：IP改编 IP文本 粉丝效应 非理性 

分 类 号：J905[艺术—电影电视艺术]