乡村振兴战略下休闲农业与户外运动产业的融合发展研究--以梅州市大埔县为例  

A Study of Fused Development of Leisure Agriculture and Outdoor Sports Industry Under the Rural Revitalization Strategy--Taking Dabu County of Meizhou City as an Example

作　　者：尹少丰 卓建南[2] 叶佳春[3] YIN Shaofeng;ZHUO Jiannan;YE Jiachun(Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China;Guangdong University of Technology,Guangzhou 510090,China;Jiaying University,Jiaying 514015,China)

机构地区：[1]广东农工商职业技术学院,广东广州510507 [2]广东工业大学,广东广州510090 [3]嘉应学院,广东梅州514015

出　　处：《广东农工商职业技术学院学报》2021年第2期17-21,共5页Journal of Guangdong Agriculture Industry Business Polytechnic

基　　金：广东省哲学社会科学规划2020年度学科共建项目“耦合视角下岭南民族民间体育赛事与文化旅游产业融合发展研究”(GD20XTY06);2019年广东农工商职业技术学院校级科研项目(XYYB1919)。

摘　　要：运用文献资料、实地考察法等研究方法,从梅州市大埔县休闲农业与户外运动产业融合的现状切入,探寻休闲农业与户外运动产业融合的问题。休闲农业与户外运动产业融合发展主要靠农业休闲观光与户外运动体验的契合、市场的激烈竞争和游客的多元化需求、政府政策的主导和社会化力量的积极参与三种动力,融合发展的过程中还面临着管理理念和管理水平有待提高、配套基础设施条件需要加强、融合发展尚未形成合力等问题,需要政府层面构建稳定的外部环境,为产业融合提供良好的保障、企业层面要优化企业战略,构建企业联盟、市场层面要挖掘消费需求,构建良好的市场环境。By using the methods of literature review,field investigation and other research methods,this paper explores the integration of leisure agriculture and outdoor sports industry from the current situation of the integration of leisure agriculture and outdoor sports industry in Dabu County,Meizhou city.The integration development of leisure agriculture and outdoor sports industry mainly depends on the combination of agricultural leisure tourism and outdoor sports experience,the fierce market competition and the diversified needs of tourists,the guidance of government policies and the active participation of social forces.In the process of integration development,the management concept and management level need to be improved,and the supporting infrastructure conditions need to be strengthened and integrated.It is necessary for the government to build a stable external environment to provide a good guarantee for industrial integration.At the enterprise level,enterprise strategy needs to be optimized to build enterprise alliance.At the market level,consumer demand needs to be tapped to build a good market environment.

关 键 词：产业融合 休闲农业 户外运动 体育旅游 

分 类 号：F323.4[经济管理—产业经济]