农业种子营销存在的问题与推广策略试析  

Experimental Analysis of the Problems and Promotion Strategy in Agricultural Seed Marketing

作　　者：李西安 LI Xi'an(Weifang Seed Company Limited,Weifang,Shandong,261041)

机构地区：[1]潍坊市种子有限公司,山东潍坊261041

出　　处：《现代农业研究》2021年第8期13-14,共2页Modern Agriculture Research

摘　　要：当前我国的种子市场比较混乱,种子企业所面临的生存压力不断上升,广大农民的满意程度不断降低。本篇文章即将去分析种子营销过程中所存在的问题,并提出了如何去推广农业种子的策略。The seed market in China is chaotic,the survival pressure of seed enterprises is rising,and the satisfaction of farmers is decreasing.This article is about to analyze the problems in the seed marketing process and propose how to promote agricultural seeds.

关 键 词：种子营销 推广策略 问题 

分 类 号：S722.1[农业科学—林木遗传育种]