基于记忆体验的博物馆展览设计  

Design of museum exhibition based on memory experience

作　　者：吕倩盈 冯荟[1,2] LÜ Qianying;FENG Hui(School of Fashion Design&Engineering,Zhejiang Sci-Tech University,Hangzhou 310018,China;Silk and Fashion Culture Center of Zhejiang Province,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学服装学院,杭州310018 [2]浙江理工大学浙江省丝绸与时尚文化研究中心,杭州310018

出　　处：《浙江理工大学学报（社会科学版）》2021年第4期463-470,共8页Journal of Zhejiang Sci-Tech University：Social Sciences

基　　金：浙江省文物局课题(1002373-M)。

摘　　要：在博物馆展览设计中创造使观众产生记忆体验的设计思维和设计方法,通过记忆体验可以在一定程度上丰富设计表达的内涵和传递信息的维度。借助设计表达引导观众实现从参观者到参与者再到创造者的角色转换,能够强化展览的信息传达及体验感,打造“文化印记”记忆点。从主体与客体相互转换角度,扩展现代展览设计中人与场的关系维度,基于增加观众长时记忆的设计理念,通过“物”的隐喻可视化、“虚”“实”记忆的自我实现,实现记忆体验在博物馆展览中的设计转换,既能优化传统体验形式的单一性,又能丰富展览的文化传播方式。该研究可为博物馆展览设计提供新思路。Creating design thinking and design method make audiences generate memory experience from museum exhibition design.To some extent,it can enrich the connotation of design expression and the dimension of information transmission through memory experience.With the help of design expression,the audience can realize the role transformation from visitors,participants to creators,which can strengthen the information transmission and experience sense of the exhibition,and create the memory point of"cultural imprint".From the perspective of mutual transformation between the subject and the object,the paper expands the dimension of the relationship between audiences and museums.Based on the design concept of increasing the long-term memory of audiences,this paper realizes the design transformation of memory experience in museum exhibition through the metaphorical visualization of"object"and the self-realization of"virtual"and"real"memory,which can optimize the unity of the traditional experience form and enrich the cultural transmission mode of the exhibition.This research can provide new ideas for museum exhibition design.

关 键 词：记忆 展览 博物馆 观众体验 体验设计 

分 类 号：J525.1[艺术—艺术设计]