中国足球职业联赛商业战略联盟稳定性及联盟治理研究  

Governance of Commercial Strategic Alliance of Chinese Football Professional League

作　　者：梁伟 LIANG Wei(School of Physical Education Jinan University,Guangzhou Guangdong 510632;Institute of the Belt and Road&Guangdong-Hong Kong-Macao Greater Bay Area,Jinan University,Guangzhou Guangdong 510632)

机构地区：[1]暨南大学体育学院,广东广州510632 [2]暨南大学“一带一路”与粤港澳大湾区研究院,广东广州510632

出　　处：《成都体育学院学报》2021年第4期12-18,共7页Journal of Chengdu Sport University

基　　金：国家社科基金一般项目“中国足球协同发展机制创新研究”(18BTY030);中央高校基本科研业务费专项资金资助(19JNQM09)。

摘　　要：战略联盟作为一种合作竞争团体,目的在于创造并分享一个具有潜力的市场。稳定且治理良好的战略联盟有助于联盟内企业的生存发展、竞争力提升。因此,在当前内外环境不确定性引发的市场风险已经影响中国职业足球改革发展状况下,中国足球职业联盟筹备组作为中国足球职业联赛的组织者和商业运营者,在着力改善转播权收入、比赛日现场收益和赞助收益的同时,还应当以商业战略联盟形式与相关市场主体协作开发联赛潜在资源,创造出中国职业足球新的商业价值,破解联赛收益困境。基于此,研究将通过分析中国足球职业联赛为什么需要商业战略联盟,联盟稳定性边界以及联盟如何提升治理能力等关键问题,期望为中国职业足球发展提供有意义的理论指引。As a cooperative and competitive group,the purpose of strategic alliances is to create and share a great potential market.A stable and well-governed strategic alliance will help the member enterprises to survive and grow.Therefore,as the current market risk caused by the uncertainty of the complex situation has affected the reform and development of Chinese professional football,the preparatory team of the Chinese Football Professional League,the organizer and commercial operator of the Chinese Professional Football League,is striving to improve revenue of broadcast rights.In addition to match-day revenue and sponsorship revenue,the potential resources of the league should be developed in collaboration with relevant market participants in the form of business strategic alliance to create new commercial value for Chinese professional football.Based on this,the research will analyze such key issues as why the Chinese Professional Football League needs commercial strategic alliance,the stability of this commercial strategic alliance,and how the alliance can improve its governance capabilities.It is hoped that this study can provide meaningful theoretical guidance for the development of Chinese professional football.

关 键 词：中国足球职业联赛 中国足球职业联盟筹备组 商业战略联盟 稳定性边界 联盟治理 

分 类 号：G80-052[文化科学—运动人体科学]