合作社模式下农企利益联结机制研究——基于印度古吉拉特邦合作社牛奶销售联盟有限公司的案例分析  

Mechanism of Interest Connection between Dairy Farmers and Leading Enterprise under Cooperative Model--A Case Study Based on Gujarat Cooperative Milk Marketing Federation Ltd.

作　　者：彭华[1] 张超[1] 农杰宁 董晓霞[1] PENG Hua;ZHANG Chao;NONG Jie-ning;DONG Xiao-xia(Agricultural Information Institute,Chinese Academy of Agricultural Sciences,Beijing 100081,China)

机构地区：[1]中国农业科学院农业信息研究所,北京100081

出　　处：《畜牧与饲料科学》2021年第4期103-109,共7页Animal Husbandry and Feed Science

基　　金：农业农村部政府购买服务项目“农产品质量安全”(125A0613)。

摘　　要：我国奶牛养殖加工利益联结不紧,从根本上制约着奶业健康发展。为充分借鉴国际大型奶业企业构建利益联结机制的经验,该研究基于世界奶业20强企业之一——古吉拉特邦合作社牛奶销售联盟有限公司(Gujarat Cooperative Milk Marketing Federation Ltd.,GCMMF)及其下属合作社官方网站资料信息,分析其在产品研发、产品营销、品牌策略等方面的利益创造机制及利用Amul合作模式构建利益分配机制方面的成果,提出我国应借鉴其发展经验,立足国内市场稳定奶业发展,强化中小奶农在行业的地位,发展干乳制品产业以完善产业链条。The interest connection between dairy cow raising and dairy product processing is deficient in China,which fundamentally restricts the healthy development of the dairy industry.In order to fully draw lessons from the international experiences of interest connection mechanism established by the large dairy enterprises,based on the data and information obtained from Gujarat Cooperative Milk Marketing Federation Ltd.(GCMMF),one of Global Dairy Top 20,and its subordinate cooperative official website,this study assesses its products research and development,products marketing,brand strategy and other interest creation mechanism,and analyzes the achievements obtained in the establishment of interest distribution mechanism via Amul cooperative model.Furthermore,this study proposes that China should draw lessons from the development experiences of GCMMF,stabilize the development of dairy industry based on the domestic market,strengthen the status of medium and small dairy farmers in the industry,and develop dry dairy products industry to perfect the industry chain.

关 键 词：利益联结 利益创造 利益分配 Amul合作模式 

分 类 号：F326.3[经济管理—产业经济]