1+X证书背景下体育高职“体育网络营销”课程模块化探索  

The Exploration of Modularization of the Course of "Sports Network Marketing" in Higher Vocational Education under the Background of 1+X Certificate

作　　者：邓灵丽[1] 覃聪[2] DENG Lingli;QIN Cong(Guangdong Vocational Institute of Sport,Guangzhou,Guangdong Province,510663 China;Guangdong AIB Polytechnic,Guangzhou,Guangdong Province,510610 China)

机构地区：[1]广东体育职业技术学院,广东广州510663 [2]广东农工商职业技术学院,广东广州510610

出　　处：《当代体育科技》2021年第19期105-107,112,共4页Contemporary Sports Technology

基　　金：2019年广东体育职业技术学院校级项目“1+X证书课证融通的模块化课程建设研究”阶段性成果,(2019450006)。

摘　　要：教育部1+X证书相关政策的出台,极大地推动了职业教育的发展。在1+X证书背景下,该文以体育高职院校体育运营与管理专业为主要研究对象,分析网店运营与推广职业等级证书要求,对体育网络营销课程进行模块化重构,为了保障模块化的有效实施,从师资培养、课程标准制定、教材及教学资源开发、实训室开放、学分银行制等方面给出建议。The policy of 1+X certificate issued by the Ministry of Education has greatly promoted the development of vocational education.Under the background of 1+X certificate,taking the sports operation and management major of higher vocational sports colleges as the main research object,this paper analyzes the professional grade certificate requirements of online shop operation and promotion,and carries out modular reconstruction of sports network marketing course.In order to ensure the effective implementation of modularization,it includes teacher training,curriculum standard formulation,textbook and teaching resource development,training room opening and credit suggestions on banking system are given.

关 键 词：网络营销 课程模块化 1+X证书 课证融通 

分 类 号：G807.4[文化科学—体育训练]