新时代背景下我国健身休闲产业发展研究  

Research on the Development of Fitness and leisure Industry in China in new era

作　　者：王雪晴 朱邱晗[1] WANG Xueqing;ZHU Qiuhan(Zhengzhou University,Zhengzhou,Henan Province,450000 China)

机构地区：[1]郑州大学,河南郑州450000

出　　处：《当代体育科技》2021年第16期180-183,共4页Contemporary Sports Technology

基　　金：郑州大学青年教师启动基金项目(32220617)。

摘　　要：健身休闲产业作为近年新兴崛起的热门产业,已经初具雏形,有着庞大的消费市场和政策支持,更是有极大的发展潜力。为了实现《体育强国建设纲要》中提出的2020、2035和2050年的短、中、长期战略目标,该研究采用文献分析法和定性分析法的研究方法,对健身休闲产业的发展背景和现状进行合理分析,指出了当今健身休闲产业发展被制约的因素,并提出促进健身休闲产业发展的措施,以促进我国健身休闲产业的发展。As a hot industry emerging in recent years,fitness and leisure industry has begun to take shape,has a huge consumer market and policy support,and also has great development potential.In order to achieve the short,medium and long-term strategic goals of 2020,2035 and 2050 proposed in the Outline of Building a Sports Power,this study adopts the methods of literature analysis and qualitative analysis to reasonably analyze the development background and current situation of fitness and leisure industry,and points out the factors restricting the development of fitness and leisure industry,and put forward measures to promote the development of fitness and leisure industry,in order to promote the development of fitness and leisure industry in China.

关 键 词：健身休闲产业 体育产业 健身意识 产业结构 全民健身 

分 类 号：G80-05[文化科学—运动人体科学]