农户有机质改土技术采纳行为:外部激励与内生驱动  

Farmers’ Adoption Behavior of Organic Soil Improvement Technology: External Incentives and Endogenous Driving

作　　者：苑甜甜 宗义湘[1] 王俊芹 YUAN Tiantian;ZONG Yixiang;WANG Junqin

机构地区：[1]河北农业大学经济管理学院,保定071000

出　　处：《农业技术经济》2021年第8期92-104,共13页Journal of Agrotechnical Economics

基　　金：国家社会科学基金一般项目“小农户融入农业绿色发展的行为响应、动力机制及政策优化研究”(编号:20BJY115);河北省科技厅软科学专项“小农户采纳农业绿色生产技术的驱动因素及引导政策研究”(编号:205576120D);河北省教育厅人文社科重大攻关项目“河北省品牌农业发展研究”(编号:ZD201917);河北省社会科学基金项目“河北省果蔬产业绿色发展演进机制及优化策略研究”(编号:HB19YJ017);河北省现代农业产业技术体系水果创新团队建设项目(编号:HBCT2018100301);2019年河北省教育厅在读研究生创新能力培养资助项目(编号:CXZZBS2019105)。

摘　　要：本文基于拓展的S-O-R(Stimulus-Organism-Response,刺激—有机体—反应)理论分析框架,选取河北省设施葡萄主产区360份种植户的实地访谈数据,运用形成型指标的结构方程模型,分析了外部激励对农户有机质改土技术采纳行为的影响机理以及内在感知的中介作用和家庭禀赋的调节作用。结果表明,外部激励可以有效提高农户技术采纳行为;内在感知对采纳行为有显著的正向影响,且在外部激励和有机质改土技术采纳行为之间发挥中介作用;家庭禀赋对农户技术采纳行为具有显著的正向作用,但家庭禀赋在外部激励—技术采纳行为关系中的调节效应不显著。因此,应选择适合与灵活的政府规制手段,充分发挥溢价激励的作用,以提高农户有机质改土技术的采纳动机。Based on the extended SOR(stimulus-organism-response) theoretical analysis framework, this paper selects 360 field interview data of farmers in the main grape production areas in Hebei Province, and uses the structural equation model of formative indicators to analyze the mechanism of external incentives on farmers’ organic soil improvement technology adoption behavior and the mediating effect of intrinsic perception and moderating effect of the family endowment. The results show that external incentives can effectively improve farmers’ technology adoptive behavior;internal perception has a significant positive effect on adoptive behavior, and it plays an intermediary role between external incentives and organic soil improvement technology adoption behavior;family endowment has a significant positive effect on farmers’ technology adoption behavior, but the moderating effect of family endowment in external incentive-technology adoption behavior relationship is not significant. Therefore, we should choose appropriate and flexible government regulations, and give full play to the role of premium incentives, so as to improve the motivation of farmers to adopt organic soil improvement technology.

关 键 词：外部激励 农户技术采纳行为 内在感知 家庭禀赋 结构方程模型 

分 类 号：F326.13[经济管理—产业经济]