体育健康产业与旅游业融合发展的研究--以黑龙江省为例  

Research on the Integrated Development of Sports Health Industry and Tourism Industry--Take Heilongjiang Province as an example

作　　者：王海 刘楠[2] 刘大鹏 WANG Hai;LIU Nan;LIU Da-peng(Research Department of Daqing Normal University,Daqing 163712,China;Economics and Management School of Daqing Normal University,Daqing 163712,China;Physical Education School of Daqing Normal University Daqing 163712,China)

机构地区：[1]大庆师范学院科研处,黑龙江大庆163712 [2]大庆师范学院经济管理学院,黑龙江大庆163712 [3]大庆师范学院体育学院,黑龙江大庆163712

出　　处：《冰雪运动》2021年第3期85-88,共4页China Winter Sports

基　　金：黑龙江省艺术科学规划项目(2020B070).

摘　　要：随着人们生活水平的提高,对健康的需求越来越高,旅游作为一种健康生活方式,也得到人们的追捧。科学健身作为促进人们健康的手段得到越来越多的应用,如何将体育健康产业与旅游业结合,探索两个产业在黑龙江省融合发展的路径,使之成为促进黑龙江省旅游产业高质量发展的新动能,是我们研究的出发点与落脚点。通过设计体育健康产业与旅游业融合网络管理系统,实现其服务功能的在线管理。提出合理定位旅游目标市场与体育健康项目,发挥体育健康赛事品牌效应,扩大景区影响力,构建黑龙江省体育健康产业与旅游业融合发展的路径。With the improvement of people's living standards,the demand for health is getting higher and higher.As a healthy lifestyle,tourism is also sought after by people.As a means of promoting people's health,scientific fitness has been more and more applied.How to combine the sports health industry with the tourism industry,explore the path of the integration of the two industries in Heilongjiang Province,and make it a way to promote the high-quality development of the tourism industry in Heilongjiang Province New kinetic energy is the starting point and end of our research.Through the design of a network management system for the integration of the sports health industry and the tourism industry,the online management of its service functions is realized.Propose a reasonable positioning of the tourism target market and sports health projects,exert the brand effect of sports health events,expand the influence of scenic spots,and build a path for the integrated development of the sports health industry and tourism in Heilongjiang Province.

关 键 词：旅游业 体育健康产业 融合发展 

分 类 号：G80-052[文化科学—运动人体科学]