资本逻辑与新媒体共谋:女性“身体焦虑”理论探析及应对  

Theoretical Analysis and Measures of Female“Body Anxiety”under the Control of Capital Logic and New Media

作　　者：郝雨 李夕冉 Hao Yu;Li Xiran

机构地区：[1]上海大学新闻传播学院

出　　处：《新媒体与社会》2021年第1期319-336,共18页New Media and Society

摘　　要：社交媒体使整个社会关系更加紧密,视频流行使得女性话语渠道更充分打开。女性在被赋权的同时,受视觉化消费符号超强诱惑与刺激,被新媒体所建构的统一性及同质化审美所超强潜在规训,并共同完成自身视觉化形象的社会再规训。新媒体同质化审美极易大面积引发女性“身体焦虑”,并直接导致众多个体身心伤害的案例甚至是严重社会问题。在消费主义语境下,女性身体如何面对现实驯化逻辑?其身体焦虑产生的个人与社会因素有哪些?本文超越传统女性主义对一般政治地位、经济权利、社会身份等诉求,更加具体地聚焦于女性身体及精神关切,强调身体问题是一切社会和人的根本问题,并努力在视像化背景下寻求女性意识真正觉醒的通路。Social media connect social relations more closely.The widely use of video opens new channels for feminine discourse.On the one hand,the female empower themselves,on the other hand,they are mightily tempted by visual consumption symbol and are disciplined by identity,which is constructed by new media and homogenization of aesthetics.They complete the social discipline of their visual figure once more.The homogenization of aesthetics triggers the body anxiety.In the culture of consumerism,how can the female body face the logic of discipline in reality?What are the personal and social factors of the body anxiety?This article surpasses the general claim of the political status,economic rights and social identity.Focusing on the female body and mental state specifically,we emphasize that the problem of body is the fundamental problem of human and so-ciety,in order to find the way of real awakening of female consciousness in the visualizing society.

关 键 词：身体焦虑 女性主义 消费主义 新媒体 

分 类 号：C913.68[经济管理] G206[社会学]