网络空间中的离间型谣言:产生原因与扩散机理  

Wedge-Driving Rumors in Cyberspace:Causes and Diffusion Mechanisms

作　　者：袁会[1] 金大朝 Yuan Hui;Jin Dazhao

机构地区：[1]湖南师范大学新闻与传播学院

出　　处：《新媒体与社会》2021年第1期337-349,共13页New Media and Society

基　　金：湖南省社科基金青年项目“网络生态视域下的谣言风险演化及治理研究”(16YBQ046)。

摘　　要：离间型网络谣言的传播会破坏人际关系,干扰公共事务,妨碍社会秩序的有序运行,因此,对这类谣言的产生原因、扩散机理与治理原则的相关研究十分必要。本文发现,离间型网络谣言实际上是社会冲突的再现形式,其产生源于冲突背后的权力争夺,线下敌意的线上投射和造谣者现实诉求的虚拟表达。离间型网络谣言通过迎合人们的意义建构、情感宣泄和群体认同需要,而得以广泛传播。因此,治理离间型网络谣言,既要通过各种技术手段追谣、辟谣,遏制虚假信息的网际传播,也需着力解决各种现实问题,铲除谣言滋生与扩散的社会土壤。The spread of online wedge-driving rumors can destroy interpersonal relationships,interfere with public affairs and disturb social order.Therefore,it is necessary to study the causes,diffusion mechanisms and governance of these rumors.It is found in this paper that online wedge-driving rumors are actually the manifestation of social conflicts,and originate from the power struggle behind the conflicts,the online projection of offline hostility,and the virtual expression of the inner demands of rumor mongers.Online wedge-driving rumors are widely spread by catering to people's needs of meaning construction,emotional catharsis and group identification.Therefore,to control this kind of rumors,we should not only chase and refute them through various technical means,but also make great efforts to solve the social problems and eradicate the soil where rumors breed and spread.

关 键 词：离间型谣言 网络空间 社会冲突 敌意 

分 类 号：G206[文化科学—传播学]