乡村振兴战略背景下农产品营销途径存在的问题与对策  

Problems and Countermeasures of Agricultural Products Marketing Paths Under Background of Rural Revitalization Strategy

作　　者：谭平[1] 张超凤[1] TAN Ping;ZHANG Chaofeng(The Engineering&Technical College,Chengdu University of Technology,Leshan,Sichuan 614000,China)

机构地区：[1]成都理工大学工程技术学院,四川乐山614000

出　　处：《贵州农业科学》2021年第6期164-169,共6页Guizhou Agricultural Sciences

基　　金：四川省乐山市科技局项目(20RKX0003)。

摘　　要：乡村振兴是解决我国“三农”问题的重大战略举措,农产品营销是乡村振兴战略背景下推进农业供给侧改革、支撑绿色农业发展、带动农村区域经济发展的重要手段,改善农产品营销途径,有利于促进乡村振兴战略的顺利实施。为在乡村振兴战略背景下改善我国农产品营销途径,介绍农产品营销途径的基本内涵、结构和我国农产品营销途径的主要特点,分析我国农产品营销途径存在的营销途径链条松散、交易秩序不完善、专业合作社作用未有效发挥及农民的营销意识薄弱等问题,提出建立健全农产品营销途径新模式、强化对农产品营销途径主体的支持、完善农产品营销途径中的政府职能等对策。Rural revitalization is the significant strategic move for solving Three Rural Issues in China.The marketing of agricultural products is the important means for promoting agricultural supply-side reform,supporting the development of green agriculture and driving the economic development of rural areas under the background of rural revitalization strategy.Improving the marketing path of agricultural products is beneficial for the smooth implementation of rural revitalization strategy.In order to improve the marketing paths of agricultural products in China under the background of rural revitalization strategy,the basic connotation,structure and main characteristics of agricultural products marketing paths in China are introduced.The existing problems of agricultural products marketing paths in China are analyzed,including loose chain of marketing paths,imperfect trade order,ineffective effect of professional cooperatives and weak marketing awareness of farmers.The corresponding countermeasures are put forward from aspects of establishing new modes for agricultural products marketing paths,strengthening the support to the main body of agricultural products marketing paths and perfecting governmental functions in agricultural products marketing paths.

关 键 词：农产品 营销途径 流通渠道 乡村振兴 

分 类 号：F724.6[经济管理—产业经济] F323.7