基于“客户痴迷”的用户体验模型研究及应用  

Investigation on a“Customer Obsession”-based User Experience Model and its Applications

作　　者：徐琳 刘绍婕[2] 袁晓兰 王奎德 王俊生 张雨 陆洲 XU Lin;LIU Shao-jie;YUAN Xiao-lan;WANG Kui-de;WANG Jun-sheng;ZHANG Yu;LU Zhou(Anhui Normal University,Wuhu Anhui 241003,China;Beijing Business School,Beijing 102209,China)

机构地区：[1]安徽师范大学,安徽芜湖241003 [2]北京市商业学校,北京102209

出　　处：《德州学院学报》2021年第4期43-47,共5页Journal of Dezhou University

摘　　要：用户体验在互联网产品设计中极为重要,但在经典的软件工程开发中往往被忽视.用户体验不理想的产品容易被互联网市场淘汰.将“客户痴迷”的思想融入于用户体验要素可有效解决这一难题.该方法在每一级模型中从产品的概念诞生开始,使用“数据驱动”解决客户痛点,并覆盖产品设计、开发、测试、发布和运营的整个阶段.运营实践证明,该模型可使互联网产品更好的满足客户的需求,从而存在长期运营价值,获得更好的市场占有率.The design of user experience is extremely important in the Internet product lifecycle.However,it is easily ignored in the traditional software engineering development.The products with poor user experience will eventually phase out in the market.It is proposed that this problem can be solved by the model in which the“Customer obsession”strategy is integrated into user experience in the current work.This model plays important role in the whole product lifecycle,including product initialization,design,development,test,release and operation processes.The operation practice proves that this model can fulfill customer’s requirements with long-term operation values and more market shares.

关 键 词：客户痴迷 用户体验 互联网产品 产品设计 数据驱动 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]