浅析新时期如何做好医院宣传工作  

How to Do Publicity Work of Public Hospitals Well in the New Period

作　　者：关晨光 潘楚翘 陈宏 刘金权 姜旭坤 郑志涛[1] 陈禹含 陈敬予 GUAN Chenguang;PAN Chuqiao;CHEN Hong;LIU Jinquan;JIANG Xukun;ZHENG Zhitao;CHEN Yuhan;CHEN Jingyu(The Propaganda Department of the First Hospital of Qiqihar,Qiqihar,Heilongjiang Province,161000 China;Heilongjiang College of Traditional Chinese Medicine,Harbin,Heilongjiang Province,150036 China;Guang'anmen Hospital,China Academy of Chinese Medical Sciences,Beijing,100053 China;Heilongjiang University of Chinese Medicine,Harbin,Heilongjiang Province,150036 China)

机构地区：[1]齐齐哈尔市第一医院宣传部,黑龙江齐齐哈尔161000 [2]黑龙江省中医药科学院,黑龙江哈尔滨150036 [3]中国中医科学院广安门医院,北京100053 [4]黑龙江中医药大学,黑龙江哈尔滨150036

出　　处：《科技资讯》2021年第14期134-136,共3页Science & Technology Information

摘　　要：数字、“互联网+”、大数据、AI、5G、新媒体、融媒体、短视频、“网红”等一系列时代符号,如雨后春笋般充斥当下,改变着人们的生活。Tablet PC、智能手机等迅速地更新换代,也时刻影响着大众的行为和交流方式。这是时代潮流,更是大势所趋。新时期,各行各业都有着新的机遇,也同样面临着前所未有的挑战。作为卫生健康领域的前沿阵地,医疗机构也不例外。如何用新思维引领医院宣传工作颠覆、变革,让医院宣传工作更好地为患者服务,为医务人员服务,为医疗健康服务,是现代医院管理和发展过程中的重要命题,也是医院管理者和医院宣传工作者的必答题。该文将围绕新时期如何做好公立医院宣传工作进行简要分析,以供各方参考。Digital,"Internet+",big data,AI,5G,new media,convergence media,short video,"web celebrity"and a series of symbols of the times,such as mushrooming in the present,changing people's lives.Tablet PCS,smart phones and other rapid updates are also constantly inf luencing the way people behave and communicate.This is the trend of the times,but also the general trend.In the new era,all walks of life are facing new opportunities and unprecedented challenges.As the forefront of the field of health,medical institutions are no exception.How to lead the hospital propaganda work to subvert and change with new thinking,so that the hospital propaganda work can better serve the patients,the medical staff and the medical health,is an important topic in the process of modern hospital management and development,and also a compulsory question for hospital managers and hospital propaganda workers.This paper will focus on how to do the publicity work of public hospitals in the new period for a brief analysis,for the reference of all parties.

关 键 词：医院管理 医院宣传工作 互联网 新媒体 

分 类 号：R197.3[医药卫生—卫生事业管理]