自媒体时代高校舆情引导策略研究——以衡水学院为例  

Research on the Guiding Strategy of Public Opinion in Colleges and Universities in the Era of We Media—Take Hengshui University as an Example

作　　者：李薇 姚倩倩 白丽荣[1] LI Wei;YAO Qianqian;BAI Lirong(College of Life Sciences,Hengshui University,Hengshui,Hebei Province,053000 China)

机构地区：[1]衡水学院生命科学学院,河北衡水053000

出　　处：《科技资讯》2021年第14期215-217,共3页Science & Technology Information

基　　金：河北省衡水学院2020年度辅导员专项资金资助课题《自媒体时代高校舆情引导策略研究——以衡水学院为例》(项目编号:2020YB002)。

摘　　要：自媒体作为一种新兴网络媒体形态正在逐步渗透到现在大学生群体的学习与生活当中。基于自媒体所独有的开放性、自由性与隐匿性的特点,使得大学生的网络舆情表达非常容易受到外界不良因素或者不实信息的影响,这些负面因素更是会在无形当中影响着大学生的价值观念与是非判断。高校要针对当前大学生群体网络舆情引导工作现状,从根源上去寻求问题的正确解决方案。该文将以衡水学院为例,就自媒体时代背景下高校舆情引导的具体策略进行深入的分析和探究。As a new form of network media,We Media is gradually penetrating into the study and life of college students.Based on the unique characteristics of openness,freedom and concealment of we media,college students'network public opinion expression is easily affected by external bad factors or false information,and these negative factors will affect college students'values and right and wrong judgment.In view of the current situation of network public opinion guidance of college students,colleges and universities should seek the correct solutions to the problems from the root.This paper will take Hengshui University as an example to analyze and explore the specific strategies of public opinion guidance in colleges and universities under the background of We Media era.

关 键 词：自媒体时代 高校舆情 衡水学院 引导策略 

分 类 号：G647[文化科学—高等教育学]