南京大学生旅游需求及偏好调查分析  

Investigation and Analysis of Nanjing University Students' Travel Demand and Preference

作　　者：王纤纤 王昊星 熊高强[1] WANG Xianxian;WANG Haoxing;XIONG Gaoqiang(Zijin College of Nanjing University of Science&Technology)

机构地区：[1]南京理工大学紫金学院

出　　处：《商展经济》2021年第16期59-61,共3页Trade Fair Economy

基　　金：江苏省大学生创新创业训练项目成果“大学生旅游辅助服务产品开发”(课题编号:201913654027y)。

摘　　要：近年来,我国综合国力日益提升,人民的生活质量得到显著改善,旅游消费在人民群众生活消费支出中所占比例日益增大。旅游常态化、生活化、大众旅游的时代已经到来。其中,大学生作为一批庞大的消费群体,在这个旅游时代扮演着重要的角色。本文通过问卷调查,对南京大学生尤其是非本地学生的餐饮、娱乐、商品、设计规划等多方面的旅游需求进行调查分析,并在此基础上总结出南京大学生的旅游消费特征,为进一步研发南京大学生旅游辅助产品提供具体方向。In recent years,China's comprehensive national strength has been increasing,the people's quality of life has been signifi cantly improved,and tourism consumption has taken up an increasing proportion of the people's living consumption expenditure.The era of normalization of tourism,lifestyle,and mass tourism has arrived.Among them,college students,as a large group of consumers,play an important role in this era of tourism.Through a questionnaire survey,this paper investigates and analyzes the tourism needs of college students in Nanjing,especially non-local students,in terms of catering,entertainment,merchandise,design and planning,and on this basis,summarizes the characteristics of the tourism consumption of college students in Nanjing,so as to provide a specifi c direction for further research and development of tourism auxiliary products of college students in Nanjing.

关 键 词：大学生 旅游 需求 调查 分析 

分 类 号：R592[医药卫生—老年医学]