滑雪内衣差异化需求多维度分析  

Multi-dimensional analysis of differentiation demands for ski underwear

作　　者：张冰洁 王莉[1,2] 傅维杰 刘莉[4] 王建萍[1,2,5] 李倩文[1,2] ZHANG Bingjie;WANG Li;FU Weijie;LIU Li;WANG Jianping;LI Qianwen(College of Fashion and Design, Donghua University, Shanghai 200051, China;Key Laboratory of Clothing Design and Technology, Ministry of Education, Donghua University, Shanghai 200051, China;School of Kinesiology, Shanghai University of Sport, Shanghai 200438, China;School of Fashion, Beijing Institute of Fashion Technology, Beijing 100029, China;Shanghai Institute of Design and Innovation, Tongji University, Shanghai 200092, China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]东华大学现代服装设计与技术教育部重点实验室,上海200051 [3]上海体育学院运动科学学院,上海200438 [4]北京服装学院服装艺术与工程学院,北京100029 [5]同济大学上海国际设计创新研究院,上海200092

出　　处：《纺织学报》2021年第8期161-166,共6页Journal of Textile Research

基　　金：国家重点研发计划项目(2019YFF0302100);中央高校基本科研业务费专项基金资助项目(2232020G-08)。

摘　　要：为深入探究专业滑雪运动员与大众滑雪爱好者对功能性滑雪内衣的差异化需求,基于功能性滑雪内衣认知情况、现有滑雪内衣穿着感受、滑雪运动体验及滑雪内衣功能需求4个维度设计调查问卷,应用交叉分析和卡方检验等方法对234份有效问卷进行分析。结果表明:与专业滑雪运动员相比,大众滑雪者对滑雪内衣认知程度较低,其热湿舒适性是影响穿着感受的首要因素;2组人群对滑雪内衣的保暖透气、吸湿排汗及拉伸弹性功能需求较高,而对不同身体部位的功能需求呈现一定差异。研究结果为滑雪内衣的功能性分区设计及相关企业进行产品商业化开发提供参考,对研发符合我国参加国内外重大体育竞赛运动员生理特征的高性能滑雪内衣具有指导意义。In order to explore differentiated demands of professional skiers and mass skiing enthusiasts for functional ski underwear,cognition of functional ski underwear,wearing feelings of ski underwear,skiing experience and functional demands of ski underwear were designed as four dimensions in a questionnaire survey,and the cross analysis methods and chi-square test were used to analyze 234 valid questionnaire feedbacks.The results show that the general skiers in China have a low understanding of ski underwear comparing with professional skiers,and thermal-wet comfort appears to be the primary factor affecting the wearing feeling.The thermal permeability,moisture absorption and sweat releasing,and tensile elasticity of ski underwear are regarded as the highest demands by the two targeted groups,recognizing that specific requirements for each body part are different to some extent.This paper provides a reference for the functional division design of ski underwear and lays a foundation for the commercialization development for enterprises,and is of guiding significance for the research and development of high-performance ski underwears that conforms to the physiological characteristics of Chinese athletes participating in major domestic and international sports competitions.

关 键 词：人群差异化 消费者需求 滑雪内衣 多维度分析 功能性分区设计 

分 类 号：TS941.71[轻工技术与工程—服装设计与工程]